New Latin Flirt
On the edge of the Amazon in the ’60s, a sound emerged that united Peru’s indigenous melodies with Colombia’s highly-danceable cumbia rhythm, surf rock wah-wah pedals, and rock and roll’s organ-playing. These cumbias amazonicas migrated to Lima and became chicha, the soundtrack of empowerment for the era’s newly urbanized indigenous population. Chicha emerged around the time of Peru’s big oil boom and the associated rural-urban migration (and dislocation) of the time period. This happened to be the same period that guitar effects and compact electric organs became available, and worldwide local styles became electrified. Rural populations moved into the city.
Chicha is further characterized by the rich guitar tradition of Peru, which was translated to electric guitars. While other styles of music—like Andean folkloric and Afro-Peruvian music—became accepted by the powers that be in Peru, chicha was looked down upon by many as only for the poor and working class.The oddly post-modern combination of western psychedelia, Cuban and Colombian rhythms, Andean melodies, and idiosyncratic experimentation was close in spirit to the pop syncretism of Brazilian Tropicalia bands. But unlike Brazilian Tropicalia,chicha was not an intellectual movement. Its main proponents were working musicians who mostly came from poor backgrounds. Their job was to make people dance.14:00 - 15:00