Essentially two websites come to an agreement to cross-post each others content, usually in the form of a teaser and a direct link to the full article.
Often syndicated content gets a bad name, so allow me to qualify the idea with the following statements:
- a) The content must be of a high quality.
b) The content must be relevant to our users.
c) The content must actually be content, not an advert.
Example 1:
- Posted on Subcity.org
Yo, former Subcity DJ and long time friend of the Station has posted a sweet interview with Ian MacKaye on his website.
<interview teaser>
http://www.crasierfrane.com/crasier/dru ... -interview
Posted on crasierfrane.com
Check out this sweet show on Subcity Radio.
<show teaser>
http://www.subcity.org/shows/codeinedrums/89aeb
- Posted on Subcity.org
One of our DJs Phil interviewed Bad Religion...
<interview by Phil>
Bad Religion are playing Nice-n-Sleazies on the 24th July
Posted on Nice-n-Sleaies website & their FB.
Nice-n-Sleazies will now be playing some of Subcity Radio Essential listening every Friday from 2 to 4 pm
Example 3:
- Posted on Subcity.org
One of our DJs Phil has interviewed Slayer!
<interview>
Slayer are playing the ABC on the 24th of July, you can buy tickets here.
Posted on ABC.com
Nothing, they give us £50.
